CLIENT: Ricoh
THE CHALLENGE: How could we change the perception of Ricoh from a manufacturer of office equipment and printers to a leader in information management and digital integration.
THE IDEA: There’s no such thing as too much information. Our TMI campaign messaging positions Ricoh as the company that can help businesses turn mountains of trapped and inaccessible data and information into actionable insights.
DELIVERABLES: New Brand Look & Feel / Anthem OLV / Audio / OOH / Campaign Landing Page / Display Banners / Social / SME Interviews
ROLE: Concept, Creative Direction, Copy
Creative Director / Art: Anna-Ruth Watts
Anthem Video
Landing Page
https://tmi.ricoh-usa.com/
