CHARMIN X GOT FINALE - SNAPCHAT

The Idea: Enter the buzz around the Game of Thrones finale by making Charmin top of mind when it’s time to assume the throne.

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Full-day takeover on the Sunday of the GOT season finale: 8.5% Share Rate with 73% earned impressions.

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Targeted buy to 18 - 34 year olds the weekend before the GoT finale. 3.85% Share Rate with 41% earned Impressions.