CLIENT: Crest
THE IDEA: After a long night of milk and cookies, Santa counts on Crest to keep his smile healthy and bright.
DELIVERABLES: TVC, OLV, Social, Packaging Seal, Times Square OOH
ROLE: Concept, Copy, Production
Art Director - Dana Ganci
:15 TVC
SOCIAL RESPONSE
The Strokes frontman, Julian Casablancas, put it in his Instagram bio.
Bertha’s WISH OF A LIFETIME
We teamed up with Wish of a Lifetime, an organization that helps senior citizens realize their dreams, to help make Bertha Nunn’s dream of starring in a commercial come true. After all, Santa isn’t the only one who loves cookies.
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